I have average length eye lashes but they are not very curly. So I am always looking for an easy way to give them a curl to open up my eyes. Often I find that eyelash curlers pinch the skin, which really hurts, or do not grab all the lashes. The Lovely Lashes Eyelash Curly does a great job at getting every single lash curled up and away from eye letting my blue eyes be seen. With other curlers I’ve used the curl doesn’t hold throughout the day and by lunch I am back to straight droopy lashes. But when I use Lovely Lash Eyelash Curler my lashes stay curled all day long. I don’t have to worry about doing a mid day touch up. I also notice that I do not have lash fall out caused by a curler that pinches or tugs on my lashes. So I am able to get the curl I want without any damage to the lashes themselves.